Direct response · hook test

One body. Five hooks.

Same ad, five openings. The 13-second body and CTA never change, so any difference comes from the hook, not the edit. Tap a video for sound.

The five hooks (9:16)

A · StoryTests: rooting for the underdog

B · WarningTests: loss aversion

C · AuthorityTests: proof over time

D · QuestionTests: audience callout, same footage

E · Pattern interruptTests: visual stop and repetition

Source footage: “Five ways to grow your business in 2022” by Ben Francis, youtube.com/watch?v=xPjP4_Yedb4, licensed under CC BY 3.0. Changes: cropped to 9:16, cut and reordered, captions and headlines added. Sample edit by Leo Reed. Not affiliated with or endorsed by Ben Francis or Gymshark. · Privacy